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 2008 – Es Devlin Designing on the world stage story of Apple

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PostSubject: 2008 – Es Devlin Designing on the world stage story of Apple   Tue Feb 04, 2014 12:20 pm

2008 – Es Devlin
Designing on the world stage
An internationally acclaimed stage and costume designer, Es Devlin turns to the Mac for every step of her design process. For the 2008 Mika show at the Parc des Princes in Paris, Devlin created collages and storyboards, then rendered them in Vectorworks. The one-night-only show, seen by nearly 55,000 people, was a hugely successful mix of carnival characters, oversized set pieces, and projected multimedia running on the Mac.


All of Es Devlin’s creations begin with sketches. Here she prepares initial sketch concepts for the closing ceremonies of the 2012 London Games. Parc des Princes show in Paris. Devlin transformed a football stadium into a spectacular stage environment for this one-night-only concert.


Introduced January 15, 2008
MacBook Air
MacBook Air was the first unibody notebook, crafted from a single piece of aluminum. Instead of a removable battery, it had a streamlined, built-in one. The popularity of downloadable music meant an optical disc drive was no longer needed. And the ubiquity of Wi-Fi networks made an Ethernet port unnecessary. The result of all this? The world’s thinnest notebook. 



What people did with it
In 2008, the MacBook Air was many things to Mac users. Here’s how people say they used it the most.
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