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 apple story 30 years and one day in the making exlusive from www.romssamsung.com

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PostSubject: apple story 30 years and one day in the making exlusive from www.romssamsung.com   Tue Feb 04, 2014 11:26 am

A story 30 years and one day in the making.
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
Watch “1.24.14”

Fifteen locations on five continents, all shot in a single day: January 24

Snapshots of the day as it unfolded across the globe.












day
Every single day, people are doing incredible things with the Mac and the technology it has inspired. We couldn’t think of a better way to demonstrate that fact than to capture one of those days unfolding. Or a better day to do it than the 30th birthday of the Mac.
locations
Over the course of the day, we documented dozens of extraordinary stories. Archeologists creating 3D renderings as they uncover the buried secrets of Pompeii. A journalist in Puerto Rico editing video footage on his Mac from the back of a jeep. Kids in Paris making music on an iPad by simply moving their hands through sand.
stories
Filming a full day in so many time zones meant the production actually took 36 hours to complete. But even that wasn’t nearly enough time to capture all the ways the world has changed over the last 30 years.

Shot on the world’s most popular camera
A cinematographer shoots a scene with one iPhone 5s and uses another
to allow the director to oversee the action remotely with FaceTime.








iPhones used to shoot
This film doesn’t just document the power now in everyone’s hands — it demonstrates it. Every frame was shot with an iPhone, using the same camera millions of people around the world shoot with every day.
hours of footage
Initially, the team of cinematographers thought they would need lots of professional equipment and software. But the more test shooting they did leading up to January 24, the more they realized the camera in the iPhone 5s would meet their very high standards. In the end, while some additional equipment was used, much of the footage was captured with the iPhone alone.

“There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it.”

— Jake Scott, Director




An accomplished team, assembled around the world

cinematographers editors



Jake Scott on the making of “1.24.14”
One of the first phone calls at the beginning of the project was from Lee Clow, the ad agency creative director behind the iconic commercial that launched Macintosh in 1984, to Ridley Scott, who directed it. From the start, they knew the right director this time around was Scott’s son Jake. Collaborating with his father, Jake assembled 15 crews around the world, each led by an outstanding cinematographer.
After the footage was shot in each location, it was handed over to Angus Wall, one of the most sought-after editors in Hollywood. Because so much footage had to be edited so quickly — over 70 hours shot on 100 iPhones — he employed a team of 21 editors to piece the story together.
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